Public relation is a multi-faceted business discipline. In this post in-house, agency, industry association and academic PR professionals, as well as a marketer and a market researcher, all highly reputable and respected, share their definitions of PR. Facets include: two-way and not necessarily intermediate communication; brand awareness;
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Susan Muller has over 20 years of international public relations experience as a founder of pr-online.com and various start-up companies. She has worked with many clients such as Elle, Absolute Vodka, Bushnell, Bausch&Lomb and consulted many small companies and start-ups. She recently has become a guest blogger for Canadian Business Magazines.
