It seems whenever I explain to someone I’ve just met socially that I’m a public relations executive, I’m typically asked one of two questions: “So, what did you think of the Super Bowl commercials?” When I respond by saying I have no more knowledge of advertising than
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News distribution companies popping up and we often get asked the question if they are worth the money. The service is often for big corporations that need to reach millions of readers and require a broad audience. A news (or press release) distribution service doesn’t care how good or bad
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Editors Editors are the ones that decide if your article is getting covered or not. Always under pressure and always looking for THE story. An editor is a mediator. He or she stands between the writer and the reader and helps them to understand each
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Public relation is a multi-faceted business discipline. In this post in-house, agency, industry association and academic PR professionals, as well as a marketer and a market researcher, all highly reputable and respected, share their definitions of PR. Facets include: two-way and not necessarily intermediate communication; brand awareness;
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…about PR. This week I read two great blog posts about the importance of PR. I would like to share it since it reflects our thoughts and work of pr-online.com and why we think PR is important to start-ups. The first one was found on INC and
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These following tips are essential to succeed in the media: Not everything your organization does is newsworthy. A press release, though still a useful outreach tool, is rarely enough on its own. Think like a reporter. Keep deadlines in mind. Use multimedia tools such as videos,
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Do you need some ideas and topics to promote your business online and offline? Read the following tips and to get inspired: Your community engagement. You are an active member in your community and help out at various events and fundraisers? Let others know what you are
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You’ve got a story for your business – congratulations. Now it’s time to contact the press about it. How do you do it? Choose the right publication when distributing your press release. Pay attention to the tone (are they technical, casual, business oriented etc.) Since you
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Susan Muller has over 20 years of international public relations experience as a founder of pr-online.com and various start-up companies. She has worked with many clients such as Elle, Absolute Vodka, Bushnell, Bausch&Lomb and consulted many small companies and start-ups. She recently has become a guest blogger for Canadian Business Magazines.
