It seems whenever I explain to someone I’ve just met socially that I’m a public relations executive, I’m typically asked one of two questions: “So, what did you think of the Super Bowl commercials?” When I respond by saying I have no more knowledge of advertising than
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News distribution companies popping up and we often get asked the question if they are worth the money. The service is often for big corporations that need to reach millions of readers and require a broad audience. A news (or press release) distribution service doesn’t care how good or bad
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Public relation is a multi-faceted business discipline. In this post in-house, agency, industry association and academic PR professionals, as well as a marketer and a market researcher, all highly reputable and respected, share their definitions of PR. Facets include: two-way and not necessarily intermediate communication; brand awareness;
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…about PR. This week I read two great blog posts about the importance of PR. I would like to share it since it reflects our thoughts and work of pr-online.com and why we think PR is important to start-ups. The first one was found on INC and
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These following tips are essential to succeed in the media: Not everything your organization does is newsworthy. A press release, though still a useful outreach tool, is rarely enough on its own. Think like a reporter. Keep deadlines in mind. Use multimedia tools such as videos,
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A PRNewswire/Crowd Factory study that found Twitter drives more traffic to press releases than Facebook. So how do you make your press release more Twitter friendly? -“It starts with the headline,” says Sarah Skerik, PRNewswire’s VP of social media. “The press releases that got the most shares
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Do you need some ideas and topics to promote your business online and offline? Read the following tips and to get inspired: Your community engagement. You are an active member in your community and help out at various events and fundraisers? Let others know what you are
Read more →Public Relations is not what it used to be. It is more and more about inbound lead generation that proves the value of the content that is being promoted. Today public relations can be affected not only by the people you know, but also by search engines and
Read more →Good PR is key to get your business recognized in the media and have future customer and clients learn about you. Here are some of the essential steps to get you started: Find a good subject line A good subject line can often ‘make or break’ reading
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Susan Muller has over 20 years of international public relations experience as a founder of pr-online.com and various start-up companies. She has worked with many clients such as Elle, Absolute Vodka, Bushnell, Bausch&Lomb and consulted many small companies and start-ups. She recently has become a guest blogger for Canadian Business Magazines.
