It seems whenever I explain to someone I’ve just met socially that I’m a public relations executive, I’m typically asked one of two questions: “So, what did you think of the Super Bowl commercials?” When I respond by saying I have no more knowledge of advertising than
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News distribution companies popping up and we often get asked the question if they are worth the money. The service is often for big corporations that need to reach millions of readers and require a broad audience. A news (or press release) distribution service doesn’t care how good or bad
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Public relation is a multi-faceted business discipline. In this post in-house, agency, industry association and academic PR professionals, as well as a marketer and a market researcher, all highly reputable and respected, share their definitions of PR. Facets include: two-way and not necessarily intermediate communication; brand awareness;
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…about PR. This week I read two great blog posts about the importance of PR. I would like to share it since it reflects our thoughts and work of pr-online.com and why we think PR is important to start-ups. The first one was found on INC and
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These following tips are essential to succeed in the media: Not everything your organization does is newsworthy. A press release, though still a useful outreach tool, is rarely enough on its own. Think like a reporter. Keep deadlines in mind. Use multimedia tools such as videos,
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Building trust by keeping your customers is important for business growth. You might have the time to do your own PR or want to save some money (PR is probably more affordable than you think, not doing PR is costing you more money). Here are some inexpensive ideas
Read more →When submitting your press release to the media, you need to develop a number of different stories to pitch to a different media outlets because each media source has interests that are specific to it. That’s the secret to a successful PR campaign. One of the biggest mistakes companies make when launching
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Every PR needs planning. You need to ask youself the question what do you want to accomplish. Here are the things you need: Research What should the public know, who do you send your message to, who do you want to influence and inform about your product
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Susan Muller has over 20 years of international public relations experience as a founder of pr-online.com and various start-up companies. She has worked with many clients such as Elle, Absolute Vodka, Bushnell, Bausch&Lomb and consulted many small companies and start-ups. She recently has become a guest blogger for Canadian Business Magazines.
