It seems whenever I explain to someone I’ve just met socially that I’m a public relations executive, I’m typically asked one of two questions: “So, what did you think of the Super Bowl commercials?” When I respond by saying I have no more knowledge of advertising than
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News distribution companies popping up and we often get asked the question if they are worth the money. The service is often for big corporations that need to reach millions of readers and require a broad audience. A news (or press release) distribution service doesn’t care how good or bad
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Our first e-book is fresh ‘off the press’. Come and get it for free and learn Why to use ‘Call-to-Action’ How to use them in your campaigns How to turn visitors into buyers How to monitor results and more… You can get your copy here: http://www.pr-online.com/call-to-action/
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Editors Editors are the ones that decide if your article is getting covered or not. Always under pressure and always looking for THE story. An editor is a mediator. He or she stands between the writer and the reader and helps them to understand each
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Public relation is a multi-faceted business discipline. In this post in-house, agency, industry association and academic PR professionals, as well as a marketer and a market researcher, all highly reputable and respected, share their definitions of PR. Facets include: two-way and not necessarily intermediate communication; brand awareness;
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…about PR. This week I read two great blog posts about the importance of PR. I would like to share it since it reflects our thoughts and work of pr-online.com and why we think PR is important to start-ups. The first one was found on INC and
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These following tips are essential to succeed in the media: Not everything your organization does is newsworthy. A press release, though still a useful outreach tool, is rarely enough on its own. Think like a reporter. Keep deadlines in mind. Use multimedia tools such as videos,
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A PRNewswire/Crowd Factory study that found Twitter drives more traffic to press releases than Facebook. So how do you make your press release more Twitter friendly? -“It starts with the headline,” says Sarah Skerik, PRNewswire’s VP of social media. “The press releases that got the most shares
Read more →In a world where Twitter users generate over 2 million daily tweets. 2,200 new tweets every second. The average Facebook user creates 90 pieces of content each month. More than 30 billion pieces are shared monthly, an average over 7 billion a week. Google takes in over
Read more →What do your site visitors want most of all from your site? LET ME SEARCH I want a search box, plain and visible, preferably at the top of every page but definitely at the top of the homepage. If you don’t have a site search, you can
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Susan Muller has over 20 years of international public relations experience as a founder of pr-online.com and various start-up companies. She has worked with many clients such as Elle, Absolute Vodka, Bushnell, Bausch&Lomb and consulted many small companies and start-ups. She recently has become a guest blogger for Canadian Business Magazines.
