It seems whenever I explain to someone I’ve just met socially that I’m a public relations executive, I’m typically asked one of two questions: “So, what did you think of the Super Bowl commercials?” When I respond by saying I have no more knowledge of advertising than
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News distribution companies popping up and we often get asked the question if they are worth the money. The service is often for big corporations that need to reach millions of readers and require a broad audience. A news (or press release) distribution service doesn’t care how good or bad
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Public relation is a multi-faceted business discipline. In this post in-house, agency, industry association and academic PR professionals, as well as a marketer and a market researcher, all highly reputable and respected, share their definitions of PR. Facets include: two-way and not necessarily intermediate communication; brand awareness;
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These following tips are essential to succeed in the media: Not everything your organization does is newsworthy. A press release, though still a useful outreach tool, is rarely enough on its own. Think like a reporter. Keep deadlines in mind. Use multimedia tools such as videos,
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A PRNewswire/Crowd Factory study that found Twitter drives more traffic to press releases than Facebook. So how do you make your press release more Twitter friendly? -“It starts with the headline,” says Sarah Skerik, PRNewswire’s VP of social media. “The press releases that got the most shares
Read more →Send us your PR questions and we will answer a selection of them in our next blog. You can stay anonymous if you wish. info@pr-online.com
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Susan Muller has over 20 years of international public relations experience as a founder of pr-online.com and various start-up companies. She has worked with many clients such as Elle, Absolute Vodka, Bushnell, Bausch&Lomb and consulted many small companies and start-ups. She recently has become a guest blogger for Canadian Business Magazines.
