It seems whenever I explain to someone I’ve just met socially that I’m a public relations executive, I’m typically asked one of two questions: “So, what did you think of the Super Bowl commercials?” When I respond by saying I have no more knowledge of advertising than
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News distribution companies popping up and we often get asked the question if they are worth the money. The service is often for big corporations that need to reach millions of readers and require a broad audience. A news (or press release) distribution service doesn’t care how good or bad
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…about PR. This week I read two great blog posts about the importance of PR. I would like to share it since it reflects our thoughts and work of pr-online.com and why we think PR is important to start-ups. The first one was found on INC and
Read more →When looking to hire a public relations or social media agency, most companies approach it in one of two ways: They view it as a means to selecting a supplier that can execute programs, or they hire a strategic partner they can trust to act as a
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Susan Muller has over 20 years of international public relations experience as a founder of pr-online.com and various start-up companies. She has worked with many clients such as Elle, Absolute Vodka, Bushnell, Bausch&Lomb and consulted many small companies and start-ups. She recently has become a guest blogger for Canadian Business Magazines.
