Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections. So let’s tune yours up with six simple steps: Step 1. Revisit your goals. At its most basic level LinkedIn is
Read more →1. You can’t distinguish between confidence and blind faith. When it comes to having faith in your business, there’s a fine line between confidence and delusion. While it can be inspiring to play the role of the fearless leader when your business falls
Read more →It seems whenever I explain to someone I’ve just met socially that I’m a public relations executive, I’m typically asked one of two questions: “So, what did you think of the Super Bowl commercials?” When I respond by saying I have no more knowledge of advertising than
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Susan Muller has over 20 years of international public relations experience as a founder of pr-online.com and various start-up companies. She has worked with many clients such as Elle, Absolute Vodka, Bushnell, Bausch&Lomb and consulted many small companies and start-ups. She recently has become a guest blogger for Canadian Business Magazines.






